The 2017 Physician Recruitment Benchmark Data report noted the number of important challenges of healthcare recruiting that industry insiders have been aware of for some time now:
- An aging patient population requires more healthcare.
- Aging healthcare professionals (especially physicians) are reaching retirement age, and not enough new physicians are taking their places.
- New grads are recruited quickly, making the race for quality employees even more challenging.
This shortage of primary care physicians has resulted in a growing demand for Nurse Practitioners (NPs) and Physician Assistants (PAs). These primary care providers are now handling more responsibilities in the workplace while delivering efficient and cost-effective care. This is one of the most significant trends in the healthcare industry that is likely to continue on for the foreseeable future.
But it isn’t the only one.
NP PA Recruiters understands the importance of staying on top of the latest recruitment trends and technologies to ensure that your medical clinic and business are a success. Knowing what lies ahead and what tools you need to recruit the best medical professionals is exactly what you need to grow your practice and achieve great things.
Consider the following recruitment trends for 2018 to help you hire only the best.
Digital is king.
Social media, a strong web presence, and email are still the best forms of communicating with potential candidates. They are quick, efficient, and accessible. This does mean, however, that you must have a very polished website and social media profiles that highlight your professionalism, brand, and culture.
It’s also vital that you utilize any data collected from websites and social media profiles to create a valuable database that can help you with recruiting. You should try to collect preferred email addresses as most employees will not want any communication sent to their work emails. You can also collect current location, years of experience, and educational background to gauge interest and compatibility.
Proper branding is vital.
Proper branding corresponds with our first trend as potential candidates are likely to obtain information on your brand through online and digital means. This is especially true of millennials who want to ensure that your brand represents the type of workplace they would like to see themselves in.
Monitoring your brand – which should include your online presence – and properly promoting it through the right avenues are key to improving recruitment.
Organizational culture is important for the clinic and candidates.
Potential candidates want to know that your organization’s culture is a match with their own needs, and you’ll want to make sure that they have the soft skills needed to flourish in your workplace environment. The importance of culture is a trend that is spreading across many industries, and having the right culture can prove to be vital in recruiting the ideal candidate.
Referrals and talent pipelines.
When you focus on providing a healthy work environment and culture, those dividends pay off in quality referrals from your current team members. Even if you don’t have a position open for a solid candidate, you should have a talent pipeline or tracking system in place for future roles that may become vacant.
Specialized knowledge and certifications are becoming more important.
With healthcare needs becoming even more complex and diseases stemming from multiple issues, specialized knowledge and certifications are necessary for NPs and PAs. While a new graduate may not have all of the necessary qualifications, you should not automatically dismiss them. Providing Continued Education opportunities can be quite the incentive for new hirees, or if it isn’t the right moment for them to join your team, establishing and maintaining a relationship with them can help bolster a solid talent pipeline.
Take advantage of these trends by enlisting the help of your friends here at NPPA Recruiters. Together we will find the perfect Nurse Practitioner or Physician Assistant for your clinic.
We at NPPA Recruiters are eager for the opportunity to place one of our trusted nurse practitioners and physician assistants into your practice. To learn more about the services we provide, contact us at (956) 772-1400 or (214) 351-3880 today!